A press kit for the journalists writing about Counsel.day.

Use this paragraph verbatim for short references and listing entries.

The product is built on a single observation: hard joint decisions are rarely failures of information, they are failures of timing. The dinner table is the wrong environment for them, because the dinner table is built for togetherness, and togetherness is exactly what these decisions cannot afford on the first pass. A single sitting captures one mood on one day; the question deserves a season.

Counsel.day separates the voting from the conversation. For a duration the couple sets at the start (a fortnight, a month, sixty days, ninety days, up to a full year on the Couple and Family plans), each partner casts one private vote every evening, with a short note in their own words. Neither partner sees the other's votes mid-period. The architecture is sealed by design: the database enforces a sealed read path, with no admin override and no support escape hatch.

On the final evening, both verdicts publish on the same page at the same instant. Underneath them is a five-layer analysis: agreement rate across the period, conviction trajectory for each partner, themes extracted from the notes each of them wrote, a synthesis paragraph that names the underlying axis of disagreement, and one concrete question to open the conversation that follows. The product does not tell you what to decide; it tells you what you were deciding about.

Counsel.day is not a therapeutic intervention, not a counselling product, and not a substitute for couples therapy. It is a data tool that arrives before the conversation. The founder, James Graham, is a data professional, not a clinician; the methodology is informed by published research on decision-making and on dyadic disagreement, but no clinician has validated, built, tested, or endorsed the product. The pricing is in USD worldwide; the company is registered in New Zealand.

James Graham is a data executive based in Christchurch, New Zealand, with a background in product analytics and engineering leadership for B2B platforms. Counsel.day was started in early 2026 after years of his own use of a paper version of the method with his partner on the kind of decisions a single dinner-table conversation could not settle.

James is not a clinician, a therapist, or a counsellor. He has no training in mental health. The decision methodology is grounded in his work as a data professional; clinical and therapeutic framings are not used. Read the full founder profile at about/james-graham.html.

The current brand iteration is called white and wine. Use the textual descriptions below; we do not distribute logo files at this stage.

For interviews, fact-checks, embargoed previews, and product walkthroughs: press@counsel.day. We reply within one business day. James Graham is the spokesperson for the company; no other person speaks on behalf of Counsel.day. For privacy, security, and editorial-standards questions, those inboxes are listed on the corresponding pages.

The following quotes are available for journalist use without further approval. Please attribute to James Graham, founder, Counsel.day.