A referral program for counsellors, coaches, and guidance practitioners.
Counsel.day is a private decision tool for the questions a single conversation cannot settle. If you are a counsellor, life coach, mediator, executive coach, financial advisor, or any other guidance practitioner whose clients sometimes circle a hard decision for weeks between sessions, the referral program lets you offer them a structured way to capture what they actually think across those days. In return, you receive 20% of their referral spend each quarter, for as long as the account remains active, with a quarterly summary report on the work referred clients did.
Counsel.day is a data tool, not a counselling intervention. The product is not validated, built, tested, or endorsed by clinicians or counselling bodies; the founder, James Graham, is a data professional, not a counsellor. The referral program is a sales-channel relationship; it is not a professional partnership and does not imply endorsement in either direction.
How a Counsel.day referral works.
When you join the program, we issue you a personal referral link. Your client signs up through the link; the link binds the new account to your referral code for the lifetime of the account. We never share your client's identity with you, and we never share your name or contact with your client; the binding is internal to our billing system.
From the day the account is paid, every quarter for as long as the account remains active, we pay you 20% of the gross subscription spend from that account. Payouts are in USD by bank transfer or Stripe; the threshold is $50.00 USD per quarter; balances below the threshold carry forward.
The referral share and the quarterly summary report.
Two things, every quarter.
The first is the referral share. Twenty per cent of every paid month from every account you referred, paid in arrears, in USD. Solo Plus, Couple, and Family editions are all included; the free Solo tier is excluded because there is no spend to share.
The second is the quarterly summary report. A short PDF that gives you an anonymous, aggregate read on what your referred clients did with the tool: how many decisions they opened, average duration, distribution across decision classes (career, home and place, partnership, family), and aggregate completion rate. The report does not name individual clients or quote from anyone's notes; it is built from non-identifying counts.
The plan for counsellors using Counsel.day in their own practice.
Separate from referral, the Practitioner Annual is the all-access plan for counsellors, coaches, mediators, and guidance practitioners who use Counsel.day with their own clients · running a decision alongside or between sessions, looking at the verdict together in the room, or asking a client to run a Solo decision as homework on a question they have not yet brought to their partner.
Practitioner Annual · $399 USD per year, charged upfront. While active:
- Unlimited client decisions of any consumer type (Solo, Couple, Family) on the practitioner account
- Each decision still binds to the client's own email; you don't see their notes, votes, or verdict
- A practitioner-only dashboard counts active and concluded decisions, with no content leakage
- A "founding practitioner" held price is honoured for the first cohort of joiners · once joined, your renewal price never increases
- Seven-day refund window from the date the annual is charged
The Practitioner Annual is sold only here and on the therapist program page; it is not shown on the consumer pricing page. Apply via counsellors@counsel.day · include your practice name and accreditation body and we will issue an invite link.
A data tool that arrives before the guidance conversation.
Counsel.day is built for the specific class of decision that has been circling for weeks or months without resolution, where a single conversation has repeatedly failed to settle it, and where the person (or couple) deciding has feelings that shift across days and weeks in ways they cannot otherwise hold onto. Career questions, home and place questions, partnership questions, family questions: these are the four most common classes the tool supports.
The product is not a counselling intervention or a substitute for any form of guidance work. It does not deliver coaching, mediation, or therapy. What it delivers is a structured longitudinal capture of one or two people's positions on one specific decision, with an analysis on the final day that surfaces the trajectory, the themes, and the underlying axis of disagreement. That capture is the material your client can bring back to your session; the session is still the session.
What Counsel.day will not claim.
To keep the relationship clean for both sides, the program is bound by the following commitments.
Counsel.day will not claim coaching outcomes, mediation outcomes, or clinical outcomes that we cannot demonstrate. We will not market the tool with language that suggests it diagnoses, coaches, or treats any condition or situation. We will not characterise it as a substitute for counselling, coaching, or mediation.
Counsel.day will not ask you to make professional claims on its behalf, and we will not use your credentials, registration, or name in our marketing without your signed written consent.
Counsel.day will not retain your personal data beyond what is needed to administer the referral program; the data we hold on you is your name, your contact email, and your payout details. You can delete it at any time.
How to apply to the referral program.
Write to counsellors@counsel.day with a short note about your practice (your country, your professional body if any, your client focus) and your preferred payout method. We reply within one business day. If the fit looks right, we send you a one-page program agreement; once signed, your referral link is issued and the share starts on the next billing cycle for any client who signs up.
There is no fee to join and no minimum referral commitment. You can leave the program at any time; we honour outstanding payouts for any active accounts you referred.